Guidelines for Portfolio Managers

1.Securities   and   Exchange   Board   of   India   (SEBI),based on the recommendations of a Working Groupandinputs from public consultation, reviewed the framework for regulation of Portfolio Managers and the SEBI (Portfolio  Managers)  Regulations,  2020(“PMS  Regulations”)has  been notified on January 16, 2020. 

2.In addition to the above, certain changes to the regulatory framework for Portfolio Managers are mandatedas under: A.Fees and Charges 

3.In partial modification to Cir. /IMD/DF/13/2010 dated October 05, 2010 on Regulation of Fees and Charges, the following is mandated:(i)As provided in Regulation22 (11)of the  PMS Regulations,no upfront fees  shall  be  charged  by  the  Portfolio  Managers,  either directly  or indirectly,to the clients.

(ii)Brokerage at actualsshall be charged to clients as expense. 
(iii)Operating  expenses  excluding  brokerage, over  and  above  the  fees charged for Portfolio Management Service,shall not exceed 0.50%per annum of the client’s average daily Assets under Management (AUM).
(iv)In caseclient portfolio is redeemed in part or full, the exit load charged shall be as under:a)In  the  first  year  of  investment,  maximum  of  3% of  the amount redeemed.

b)In the second year of investment, maximum of 2% of the amount redeemed.
c)In  the  third  year  of  investment,  maximum  of  1%oftheamount redeemed.
d)After  a  period  of  three  years  from  the  date  of  investment, no  exit load.
(v)The Annexure to the Client agreement referred in Paragraph 4 g) of the aforementioned
Circular shall  be  suitably  modified  for  a  sample portfolio of INR50 Lacs as against 
the present illustration for INR10 Lacs.
(vi)Charges  for  all transactions in  a  financial  year (Broking,  Demat, custody  etc.)  through selfor associates  shall  be  capped  at  20%  by value  per  associate(including  self) per  service.  Any  charges to self/associate  shall  not  beat  ratesmore  than that paid  to  the  non-associates providing the same service. 
B.Direct on-boarding of clients by Portfolio Managers
4.Portfolio  Managersshallprovidean  option  to  clients  to  be  on-boarded directly,  without intermediation  of  persons  engaged  in  distribution services. 
5.Portfolio Managers shall prominently   disclose in   its   Disclosure Documents, marketing 
material and on its website, about the option for direct on-boarding.
6.At the time of on-boarding of clients directly, no charges except statutory charges shall be 
levied.C.Nomenclature ‘Investment Approach’ 
7.The information   about   Investment   Approaches   offered   by   Portfolio Managers, 
shall be uniform across all types of regulatory reporting, client reporting,  disclosure  
document,  marketing  materials  and  any  such document which refer to services offered 
by Portfolio Managers.
8.Any description of  investment  approach provided by  Portfolio  Managers shall, inter-alia, 
include:
(i)investment objective 
(ii)description  of  types  of  securities e.g.  equity  or  debt,  listed  or unlisted, convertible instruments, etc.
(iii)basis  of  selection  of  such  types  of  securities  as  part  of  the investment approach(iv)allocation of portfolio across types of securities
(v)appropriate  benchmark  to  compare  performance  and  basis  for choice of benchmark
(vi)indicative tenure or investment horizon
(vii)risks associated with the investment approach
(viii)other salient features, if any.    
D.Periodic reporting by Portfolio Managers
9.In  partial  modification  to  Circular  IMD/PMS/CIR/1/21727/03  dated November 18, 2003 on
 ‘Improvement in Corporate Governance’, Portfolio Managersshall report to SEBI on compliance 
with the provisions of the said Circular on an annual basis as against bi-annual submission.

10.SEBI  Circular  No.  IMD/DOF-1/PMS/Cir-1/2010  dated  March  15,  2010 stands  superseded.  
However,  with  effect  from  Financial  Year  2019-20, Portfolio Managersshall submit the following information to the Board: (i)A certificate fromthe qualified Chartered Accountant certifying the net-worth  as  on  March  31,  every  year  based  on  audited  account within 6 months from the end of Financial Year.(ii)A  certificate  of  compliance  with  PMS  Regulations  and  circulars issued  thereunder, duly  signed  by  the Principal  Officer, within  60 days  of  end  of  each  financial  year.  Further,  details  of  non-compliance along with the corrective actions, if any, duly approved by Board of the portfolio manager. 

11.Further, in partial modification to Cir. /IMD/DF/14/2010 dated October 08,  2010,  Portfolio 
Managersshall  submit  a  monthly  report  regarding their portfolio management activity, 
on SEBI Intermediaries Portal within Page 4of 67  working  days  of  the  end  of  each  month,  
as  per  the  revised  format enclosed in Annexure A.
12.Portfolio  Managersshall  furnish  a  report  in  the  format  provided  at Annexure B, 
to their clients on a quarterly basis.  E.Reporting of Performance by Portfolio Managers
13.Further to Regulation 22 (4)(e) of PMS Regulations, it is clarified that the Portfolio
Managersshall:(i)Consider  all  cash  holdings  and  investments  in  liquid  funds,  for 
calculation of performance. (ii)Report performance data net of all fees andall expenses
(including taxes).(iii)Clearly discloseany  change  in  investment  approach that  may impact  
the   performance   of   client   portfolio,   in   the   marketing material.(iv)Ensure  that 
performance  reported  in  all  marketing  material  and website  of  the  Portfolio  Manager  
is  the  same  as  that  reported  to SEBI.(v)Ensure  that  the  aggregate  performance of the
 Portfolio  Manager (firm-level performance) reported in any document shall be same as the  
combined  performance  of  all  the  portfolios  managed  by  the Portfolio Manager. 
(vi)Provide a disclaimer in all marketing material that the performance related information 
provided therein is not verified by SEBI.

14.The  firm-level  performance  data  of  Portfolio  Managers shall  be  audited annually. Confirmationof compliance with Paragraph 13 of this Circular shall be reported to SEBI within 60days of end of each financial year.The said report  to  SEBI  shall  be  certified  by  the  Directors/Partnersof  the Portfolio   Manager   or   by   person(s)   authorized   by   the   Board of Directors/Partnersof the Portfolio Manager. 
F.Disclosure Documents
15.Material change, for the purposeof Regulation 22 (7) of PMS Regulations, shall include change in control of the Portfolio Manager, Principal Officer, fees  charged,  charges associated  with  the  services  offered,  investment approaches offered (along with the impact of such change) and such other changes as specified by SEBI from time to time.G.Supervision of Distributors  16.Further  to  Regulation  23(10)  of  PMS  Regulations,  it is  clarified  that Portfolio Managersshall:(i)Utilize  services  of  only  such  distributors (whether  known  as Channel Partners, Agents, Referral Interfaces or by any other name) who have a valid AMFI Registration Number orhave cleared NISM-Series-V-A exam.(ii)Pay fees or commission to distributors onlyon trail-basis. Further, any fees or 
commission paid shall be only from the fees received byPortfolio Managers. (iii)Ensure  that  
prospective  clients  are  informed  about  the fees  or commission tobe earned by the distributors for on-boarding themto specific investment approaches.(iv)Ensure that distributors abide by the Code of Conduct as specified in Annexure C.(v)Have  mechanism  to  independently  verify  the  compliance  of  its distributors with the Code of Conduct. (vi)Ensure that, within 15 days from the end of every financial year, a self-certification  is also received  from distributors  with  regard  to compliance with Code of conduct.

H.Applicability
17.The provisionsof this Circular shall be applicable with effect fromMay01, 2020.
18.This circular is issued in exercise of powers conferred under Section 11(1) of  the  
Securities  and  Exchange  Board  of  India  Act,  1992  read  with  the provisions of 
Regulation 43 of the SEBI (Portfolio Managers) Regulations, 2020,  to protectthe  interests  of  investors  in  securities market  and  to promote the development of, and to regulate the securities market.
19.This  circular  is  available  on  SEBI  website  at www.sebi.gov.in under  the category “Circulars” and “Info for -Portfolio Managers”.


(साभार- www.sebi.gov.in)
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